Digital Strategy

💡 Australia Roposo créateurs ɲɛmɔgɔya: ka bɛɛn na, ka trial kɛ cogo Australia creator economy bɛ sisan ka taa sisan, k’a fɔ ko brands bɛ more than “reach” fɔ sisan, o bɛ kɔnɔ ka measurable impact sɔrɔ. AiMCO Awards 2025 ni inaugural AiMCO Summit bɛ kɛ Sydney la, 800+ creators, brands, ni agencies bɛ kɔlɔkɔlɔ ko creator work tɛ fɔlɔ kelen. O la, HELLO ni Paramount Pictures bɛ sɔrɔ “Most Influential Campaign,” Uber Australia bɛ sɔrɔ “Marketing Team of the Year,” ni Melbourne-based creator Adelle Petropoulos bɛ sɔrɔ People’s Choice. O kɛra signal kelen ye: Australia la, creator selection tɛ kɛ “popular” na dɔrɔn; a bɛ kɛ fit + cultural relevance + outcomes. ...

💡 Wesigi ka fɔ: I ye kosɛbɛ la, i bɛ sigi WeChat creators Kenya? I ni ce, bro/sis — o kɛ i be pengiklan wo la Mali, o bɛ n’a kɛnɛ kɔnɔ ka fɛ yɛrɛkan kelen tɛ i ka commission visual product review di? N’i don bɛ se ka taa WeChat creators bɛ Kenya; i kɛ fɔ a la halaki ni hakili. Ka sariya ni kan kelenw la, kelenw ni yera sariya fɛ: kɔrɔ-ba kan, kɔrɔ yelena, ni AI-sɔrɔ content labɛla ye. ...

💡 Fɔlɔ kɛ ka ban: Mali annonceurs ye Belgium WhatsApp creators don I ka bon an ka bɛ sariya: i sa furu ka fanan ye Belgium creators don WhatsApp Channels fila kɛ giveaway kampayn la? I fila, i bɛ sigi ye ni fɔlɔ la — ni ko feere la, ni ko sariya la. Karan si, WhatsApp Channels ntɔgɔ ye tɛrɛ ye fans kun — o bɛ bɔra follower be se ka taa — ni o bɛ se ka fila follower kelen kelen ye. Nse ka taa, ni kà fɔ́n fɔlɔ kan: Emma Sadleir (The Digital Law Company) ka taafin kɔrɔ ye WhatsApp Channels ni content sariya la, ni o ka men ni fɔlɔ kɛri (Reference Content). A bɛ se ka fɔ i hinna: moderation, reporting, ni consent ye dɔrɔn. ...